Being a consumer in 2019 means buying stuff on fake holidays—and now, even the official stoner holiday of 4/20 is fair game. So it’s little surprise that two of the biggest sneaker companies in the world are getting in on the action: Both Adidas and Nike are releasing weed-themed sneakers this weekend.
From Adidas, there is a limited-edition pair of the brand’s classic Samba model that has been done up with a melody of marijuana-inspired motifs. The sneakers are made of a plush purple velvet upper and are detailed with premium suede overlays. On top of that, “Good Vibes” is embroidered on the heel and “420” is printed on the bottom of the sole. And the stoner cherry on top? The shoe comes complete with a hidden stash pocket inside the tongue. (Shoutout Chad Muska.)
The Swoosh’s take on the stoner sneaker, which comes from its skateboarding sub-label Nike SB, is a bit more subtle, though not necessarily in terms of design. Nike SB is known for releasing an annual 4/20-themed sneaker and the company continues to up the ante. This year’s offering comes in the form of the Dunk High “Dog Walker.” The sneaker is covered in lush earthy tones, the most prominent being a very recognizable shade of green. The sneaker’s official description hints at taking inspiration from the wide range of dog “breeds,” from feisty to restful. Other details include a mix of hairy patterns and suede materials and a hang tag that says “Sparky,”
Stoner-friendly kicks might not be for everyone, but if you’re a fan of both sneakers and weed—or just cool sneakers!—this is the one weekend when that Venn diagram overlaps. So, while we all await some fast food company’s Twitter account to go from acting like a depressed teen to tweeting “4/20 lit” this weekend, at least we can be thankful that Adidas and Nike are dropping these two extremely unique-looking sneakers.
Full link: https://www.gq.com/story/nike-adidas-420-sneakers?utm_source=nl&utm_brand=gq&utm_mailing=gq_daily_041919&utm_medium=email&bxid=5c5cba14283d8e788b2c6f8c&user_id=56356405&hasha=b357a3f7d7c5d1ec57c25e9b6231f8b6&hashb=aeff271f8ff4a7fd8fe495e655c0eb7b5e4fe7ac&hashc=1f8ce695fd760fb4d65e389189e83ccceb06e601bec24bb9c826250bee570416&esrc=bounceX&utm_campaign=gq_daily_041919&utm_term=GQ_Daily_Active